Ohio Brothers’ UTV Passion Creates Huge Accessory Business – Extreme Metal Products

Extreme Metal Products, LLC (EMP) was organized in 2005 by brothers Bob and Rick Ott and their brother-in-law Steve. Together they combine decades of previous success and experience in Custom Industrial Sheet Metal Fabricating with their love for Powersports. The trio designs and manufactures high-quality aftermarket accessories for UTV's, ATVs, and Jeeps. They're quickly proving themselves as serious competition to other top brands like Kolpin, Pro Armor and more.

The Passion Runs Deep

Rick and Bob Ott, were introduced to the world of Powersports at a very young age. They started off with a couple of 3-wheelers in the late 70's. It was just the beginning of what has clearly become a lifelong passion.

EMP owners Rick and Bob Ott in 1978 Rick and Bob Ott with their first 3-wheeler in 1978 - a Honda ATC 70.

"I've always been into ATVs, 3-wheelers and dirt bikes, ever since I was little. My first 3-wheeler was a Honda ATC 70 in 1978," said Rick Ott.

Bob and Rick Ott are part of a 4-generation, family-owned Metal Fabricating business. The knowledge and experience gained from working in the Metal Fabricating business has been a big proponent to the success of Extreme Metal Products. 

"When the [Yamaha] Rhino came out, no one was making anything for them. So we made a winch mount for one and sold it the very next day. That's really how all of this got started. We saw a need and knew we could make something for it."

The experience combined with their passion made the decision to branch out on their own pretty seamless. The need was there, and Rick, Bob and Steve were able to fill it.

Unbeatable "To Market" Speed

Other aftermarket accessory manufactures may drag their feet on new innovations and new products. But not these guys. Extreme Metal Products is always quick to respond with new accessories. They're often the first to market. As an example, the Polaris ACE was launched in January of 2014. Currently, EMP is still the only manufacturer of aftermarket accessories for the new Polaris Sportsman ACE. They don't just have a couple accessories available, either. They have 14 items available for the Polaris Sportsman ACE. New accessories are being released all the time. A rear-view mirror option was added just last week!

"If someone comes out with a new bumper that doesn't work with our existing accessories" Rick Ott explained, "we can turn around parts for it in just 2 weeks. No one else in the industry can do that." 

Maybe it's because the guys at Extreme Metal Products can't wait to get their hands on the latest and greatest. Or maybe they just "get" what it's like to be truly innovative. Either way, it just goes to show that anything is possible with a bit of passion, experience and hard work.

Rick and Bob Ott - Founders of Extreme Metal Products Rick and Bob Ott - Founders of Extreme Metal Products

Extreme Metal Products - Made in the U.S.A

Constant attention to detail, continuous innovation, and extensive R&D and manufacturing facilities. These things enable EMP to provide customers with the finest "fit and finish" products at the best prices.

"My girlfriend, Barbie and I can sit on the side of a mud pit and watch 80 UTVs go through and count 60 of them with parts we made," said Rick Ott. "It's great that so many people get so much use out of our products and it's a lot of fun to see so many machines equipped with EMP accessories."

Extreme Metal Products now employs just under 30 people and is located in the manufacturing heartland (Cleveland, Ohio). It's a one-tank trip from America's best proving grounds. Customers can feel good about using quality products made in the USA.

A Strong Performer in the GearUp2Go Lineup

GearUp2Go started selling EMP aftermarket parts and accessories in 2010. We couldn't be happier with the results. We strive to offer only the highest-quality products for our customers at reasonable prices. Our partnership with EMP allows us to do just that. They remain "fleet afoot" and maintain constant contact with OEM Market Specialists. Extreme Metal Products is able to respond with agility to market trends, new model revisions, customer feedback and technical innovations.

Looking Forward to What's Next

EMP was born as a hobby and has become a $6 million dollar company in just 9 short years. Extreme Metal Products continues to innovate and bring new products to market. GearUp2Go can hardly keep their products in stock due to the incredible demand. It's been a great partnership and we look forward to many years to come. We can't wait to see what Extreme Metal Products will come out with next.

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About the Author: J.M. Stickney is a powersports enthusiast working as the Marketing Manager at GearUp2Go. She loves skiing in the winter and cruising on the lake in the summer. She prefers to be outdoors whenever possible and also enjoys writing, reading, running and spending time with her family.

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